Tracking & Automation Services

Measure Your Marketing.
Automate Your Follow-Up.

I set up Google Ads conversion tracking, GA4, Google Tag Manager, Meta Pixel with Conversions API (CAPI), and server-side tracking. I also build practical AI automations for lead handling and follow-up.

Google Ads Conversions GA4 & GTM Meta Pixel & CAPI Server-Side GTM AI Automation
Discuss Your Project View Case Studies

Based in Qatar · Available for remote projects worldwide

What I Offer

Tracking, Measurement & AI Automation

Set up the measurement behind your advertising and automate practical tasks around new leads, bookings, and follow-up.

Google Ads Conversion Tracking

Leads, calls, purchases, and value

Configure and test conversion actions so important customer actions can be measured in Google Ads.

Service can include:

  • Lead form and call conversions
  • Purchase value and currency
  • Conversion Linker setup
  • Enhanced Conversions
  • Transaction ID mapping
Request this service

GA4 & Google Tag Manager

Analytics events and tag setup

Organize your tags and measure key website actions, from lead forms to ecommerce events.

Service can include:

  • GTM installation and configuration
  • Custom events and key events
  • Form and phone-click tracking
  • Ecommerce event setup
  • DebugView verification
Request this service

Meta Pixel & CAPI

Browser and server events

Set up Meta browser and server events, then check event receipt and deduplication in Meta Events Manager.

Service can include:

  • Pixel and standard events
  • Conversions API configuration
  • Event ID matching and deduplication
  • Advanced Matching where appropriate
  • Test Events checks
Request this service

Server-Side Tracking

Server GTM and event routing

Route supported analytics and advertising events through a server-side GTM container and custom tracking domain.

Service can include:

  • Server container configuration
  • Web-to-server event routing
  • Custom tracking domain setup
  • GA4 and supported server tags
  • Preview and request debugging
Request this service

AI Lead Automation

Lead capture, organization, and follow-up

Connect website enquiries to useful workflows that help teams organize leads and respond on time.

Service can include:

  • Website forms to Sheets or CRM
  • AI-assisted lead summaries and categories
  • Email and WhatsApp notifications
  • Appointment reminders and follow-up
  • Workflow testing and handover notes
Discuss an automation

Tracking Audit & Repair

Find missing, duplicate, or incorrect events

Review your current setup and identify issues before deciding what needs to be repaired.

Service can include:

  • GTM container and tag review
  • Missing and duplicate event checks
  • Trigger and parameter validation
  • Destination testing
  • Written findings and next steps
Request an audit
How I Can Help

Common Tracking & Follow-Up Problems

Start with the issue you need to solve, then define the right project scope.

Missing Conversions

Forms or purchases complete, but the expected conversion does not appear in the destination platform.

Duplicate Events

A single customer action is recorded more than once because tags or integrations overlap.

Incorrect Purchase Data

Purchase events have missing or inconsistent values, currency, or transaction IDs.

Events Not Reaching Platforms

Tags fire in a preview, but the event needs checking in GA4, Google Ads, Meta, or server GTM.

Slow Lead Follow-Up

New enquiries need timely alerts, clearer organization, or a repeatable follow-up workflow.

Manual Repetitive Tasks

Booking reminders, lead logs, or routine notifications could be connected into a tested workflow.

Project Delivery

Clear Scope. Tested Handover.

Each project is scoped around your website, platforms, and goal. The exact setup and handover items are agreed before work begins.

You receive a clear summary of what was configured, what was tested, and any follow-up items still needed.

Discuss Your Requirements
Initial review and agreed scope
Event or workflow map
Tags, triggers, or workflow steps
Destination and routing checks
Test evidence for agreed actions
Issue notes and next steps

Deliverables vary by project. Hosting, platform subscriptions, and advertising spend are separate unless agreed otherwise.

My Process

From Review to Handover

A straightforward process for tracking implementations, audits, and automation projects.

1

Understand

Review your website, tools, customer journey, and the problem you want to solve.

2

Plan

Agree on events, destinations, workflow steps, access, scope, and timeline.

3

Implement

Configure the tracking or automation using the agreed platforms and requirements.

4

Test & Handover

Test the agreed user journey, document the result, and explain the setup.

Platforms & Tools

Tools I Work With

Google Tag Manager Google Analytics 4 Google Ads Meta Pixel Conversions API Server-Side GTM Stape n8n Make Google Sheets HubSpot WordPress WooCommerce Shopify
Frequently Asked Questions

Before Starting a Project

What access may be needed?
It depends on the project. Access may include your website or CMS, GTM, GA4, Google Ads, Meta Business Manager, or automation platform. Please invite a user account with only the access needed for the work; do not send account passwords in a message.
Can you fix my existing tracking setup?
Yes. I can review the current setup, document the issues found, and propose a repair scope before changes are made.
Do you test the setup before handover?
Yes. Testing is based on the agreed scope and may include GTM Preview, Tag Assistant, GA4 DebugView, Google Ads diagnostics, Meta Test Events, or server-container Preview.
What can an AI automation workflow do?
Depending on your tools and process, it can log website enquiries, summarize or categorize lead details, send team notifications, and support booking reminders or follow-up steps. The exact workflow is agreed and tested for your use case.
Do you provide server-side tracking?
Yes. A project may include a server GTM container, custom tracking domain, web-to-server routing, supported server tags, and request testing. Hosting or platform subscription costs are separate from implementation unless agreed otherwise.

Need Better Tracking or a More Reliable Lead Workflow?

Tell me about your website, advertising platforms, or repetitive lead tasks. I’ll help define a practical scope and the right next step.

Request a Free Consultation
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