Clearer Marketing Data. Smarter Lead Workflows.
I’m Muhammad Hammad, a Qatar-based conversion tracking and automation specialist. I help businesses measure important website actions and organize practical follow-up workflows.
My work includes Google Ads conversion tracking, GA4, Google Tag Manager, Meta Pixel with Conversions API (CAPI), server-side tracking, and AI-assisted lead automation.
Muhammad Hammad
Conversion Tracking & AI Automation
Qatar-based · Remote projects worldwide
Measure What Matters. Make Follow-Up Easier.
Good measurement helps a business understand which actions are happening. Well-planned automation can help the team organize enquiries and carry out routine follow-up steps.
Practical Systems, Clearly Tested
I start by understanding your website, platforms, and customer journey. Then I map the events or workflow steps, configure the agreed setup, and test the important actions.
Each project has a clear scope, evidence of the agreed tests, and handover notes so you can understand what was done.
Tracking, Server-Side Setup & Automation
Support for lead-generation and ecommerce websites, scoped to your existing tools and requirements.
GA4 & Google Tag Manager
Property and container setup, custom events, form tracking, ecommerce measurement, and debugging.
Google Ads Conversions
Lead and purchase conversions, Conversion Linker, Enhanced Conversions, and transaction values.
Meta Pixel & CAPI
Browser and server events, event ID matching, deduplication, and Test Events verification.
Server-Side GTM
Server container configuration, custom tracking domains, supported event routing, and preview checks.
AI Lead Automation
Website leads to Sheets or CRM, AI-assisted summaries and categories, notifications, and booking reminders.
Audits & Troubleshooting
Review missing or duplicate events, incorrect parameters, form tracking, and data flow to destinations.
What You Can Expect
A straightforward process from project discussion to testing and handover.
Agree on the events, platforms, workflow steps, and deliverables before implementation.
Configure tags or workflow steps to match the agreed requirements.
Test the key actions using the relevant platform previews and diagnostics.
Share what was configured, what was tested, and any next steps.
My portfolio includes practice and demo implementations. They are labelled clearly and show technical testing examples; they are not presented as client revenue results.
Let’s Talk About Your Tracking or Lead Workflow
Share your website, advertising platforms, or repetitive lead tasks. We can define a practical project scope and the right next step.